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Pulse Group Inc.

strategic insights. optimized ideas.

Welcome to Pulse Group Inc.

At Pulse Group Inc., we pride ourselves in our ability to uncover deep insights into the consumer psyche to reveal the emotional essence of our clients' brands.

Specializing in concept optimization, in-depth moderating and innovation sessions, we utilize proven approaches to expose marketing insights that form the basis of great strategies and powerful concepts.

Established in 1998 by Lidia Vetturetti, The Pulse Group offers over 20 years of marketing experience with more than 14 years of moderating and research expertise. We work in a variety of categories including packaged goods, medical/pharmaceutical, retail, financial services and business to business in both Canada and the U.S. Fully fluent in English and French, we are capable of managing bilingual projects seamlessly.

We Specialize In

  • Concept and idea optimization
  • Quali/quant methodologies
  • Insightful moderating using advanced and projective techniques
  • Bilingual moderating and project management
  • Providing actionable strategic recommendations with business growth
    in mind 

quote As a researcher having worked in the CPG research arena for the past 23 years, my long standing relationship with the Pulse Group over the past decade is in itself a testament to the insightful, strategic value-add this group brings to any qualitative or Conjoint study we have partnered on over the years. quote - Zena Kostiw, Director of Knowledge & Insights, Coca-Cola Ltd., Canada