Online Qualitative Research
Using the power of online forums, digital media and engaging activities we gain deep insights into our consumers' lives and habits.
Online focus groups
- For greater regional and national reach
- No travel required
Online emmersive bulletin boards
- 3 – 10 day bulletin boards for in-depth discussions
- Ability to see into consumers daily life at home/school/work etc.
- Create bonds that unveil deeper emotional connections
Pulse Group provides a unique combination of quantitative techniques with qualitative insight. Most recently, Pulse has help our business gain greater insight into consumer reaction to product messaging. We used this learning to create relevant and focused package messaging and will further leverage these insights across other consumer touch points. Lidia and her team deliver excellent client service and are able to contribute good business thinking to their research approach.
