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Pulse Group Inc.

strategic insights. optimized ideas.

Idea Optimization

Using powerful conjoint technology, we help our clients optimize:

  • New product concepts
  • Brand re-positioning
  • Line extensions
  • Positioning of Global products to launch in their market
  • Packaging claims (importance and ranking)
  • Package styles and formats
  • Promotional ideas
  • Functional and Emotional benefit claims
  • Anything that has multiple benefits or ideas that need ranking or prioritizing

Our clients find this powerful in:

  • Creating the best product concepts
  • Resulting in stronger in market concept tests (i.e. Bases or Conscreen etc.)
  • Reducing the number of ideas being considered
  • Optimizing package communication
  • Repositioning brands

quote I have worked with Lidia and the Pulse Group over a number of years and a wide variety of projects, ranging from concept optimization for new innovations at Coca-Cola, to full brand restaging at Cadbury/Kraft.   Not only is the ideaMap methodology extremely useful in optimizing brand strategies and innovation, but Lidia and her group are true strategic partners in the process. quote - Colleen Tapp, Marketing Consultant