Idea Optimization
Using powerful conjoint technology, we help our clients optimize:
- New product concepts
- Brand re-positioning
- Line extensions
- Positioning of Global products to launch in their market
- Packaging claims (importance and ranking)
- Package styles and formats
- Promotional ideas
- Functional and Emotional benefit claims
- Anything that has multiple benefits or ideas that need ranking or prioritizing
Our clients find this powerful in:
- Creating the best product concepts
- Resulting in stronger in market concept tests (i.e. Bases or Conscreen etc.)
- Reducing the number of ideas being considered
- Optimizing package communication
- Repositioning brands
I have worked with Lidia and the Pulse Group over a number of years and a wide variety of projects, ranging from concept optimization for new innovations at Coca-Cola, to full brand restaging at Cadbury/Kraft. Not only is the ideaMap methodology extremely useful in optimizing brand strategies and innovation, but Lidia and her group are true strategic partners in the process.
