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Pulse Group Inc.

strategic insights. optimized ideas.


"We've used Pulse Group Inc. for several of our bilingual large-scale research programs to drive improvements to our major marketing platforms. They have been a pleasure to work with, and are very professional, organized, and insightful. Pulse Group has become one of our preferred vendors and I'd highly recommend their research services." - Consumer Insight for a major Canadian Retailer

"I have used Lidia and Pulse Group in both quantitative and qualitative studies over the past several years with a variety of clients/industries.  Lidia and her team have always approached each and every assignment with amazing depth and clarity of understanding, pointing out how we might modify questions etc to gain a deeper, richer understanding.  And following the study design and testing and after the field work, their prompt turnaround and reporting detail is exemplary, providing rich insights from the findings.  And even after the report and presentation, they have always been more than helpful in providing further opinions and insights (following additional cross tabulations in the quant studies for example)." - Chris Pope, Senior Account Director, Larter Marketing and Communications

"I have worked with Lidia and the Pulse Group over a number of years and a wide variety of projects, ranging from concept optimization for new innovations at Coca-Cola, to full brand restaging at Cadbury/Kraft.   Not only is the ideaMap methodology extremely useful in optimizing brand strategies and innovation, but Lidia and her group are true strategic partners in the process.  Pulse gets right in there as part of your team, to offer truly expert insights and strong strategic guidance.   I continue to recommend the Pulse Group for a variety of projects with leading CPG clients,  with superb results every time." - Colleen Tapp, Marketing Consultant   

"I have conducted many projects with the Pulse Group in a wide variety of packaged goods categories and always found them to be thoughtful, strategic, thorough, flexible and Client-oriented. The Ideamap methodology has been most useful in enabling my Clients to identify the most resonating communications strategies, specific sell-lines and claims that helped focus the creative development process and saved a lot of time. I would highly recommend Lidia and her team to help sort out strategic issues your brand may be facing." - Yvonne Hiemstra, whY Marketing  

"Lidia Vetturetti and The Pulse Group optimize every project that they work on." - Chris Commins, Senior Partner, Commins Wingrove

 "Pulse Group provides a unique combination of quantitative techniques with qualitative insight. Most recently, Pulse has help our business gain greater insight into consumer reaction to product messaging. We used this learning to create relevant and focused package messaging and will further leverage these insights across other consumer touch points. Lidia and her team deliver excellent client service and are able to contribute good business thinking to their research approach." - Insight Manager, Packaged Goods Company

"As a researcher having worked in the CPG research arena for the past 23 years, my long standing relationship with the Pulse Group over the past decade is in itself a testament to the insightful, strategic value-add this group brings to any qualitative or Conjoint study we have partnered on over the years. Lidia's background in both marketing and research together make for a great combination of Brand building fundamentals that is not always typical of research suppliers. The team at this boutique research house goes above and beyond to work in partnership with the client from the beginning of the project working as both a marketer and thinking as a researcher through to the end of the deliverable. The result is always strategic, meaningful, insightful and significant to the Brand. They are a delightful  team to work and promise to bring world class results to any project they are given." - Zena Kostiw, Director of Knowledge & Insights, Coca-Cola Ltd., Canada

"The team at the Pulse group was able to provide us with excellent qualitative groups examining  the potential opportunity of launching a new product into the Canadian market. The groups provided us with an in-depth understanding of the current habits and attitudes of consumers and highlighted the issues in going to market. Important consumer insights were gained along with clear recommendations on positioning concepts as well  as potential advertising which helped support our decision making." - Sandra Albrecht & Patsy Farley Pope, Farleyco Marketing

"When working with Lidia and her team at Pulse Research I am not only confident the project will be executed well, I am confident I have the collaboration of a strong strategic partner." - Michelle Bozak, Insights Manager, Johnson & Johnson