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Pulse Group Inc.

strategic insights. optimized ideas.

Our Team

Lidia Vetturetti

Lidia Vetturetti, Principal
Lidia brings a love of marketing and consumer strategy to every project she tackles. She started her career in packaged goods marketing after graduating with a Business Administration Degree from Wilfrid Laurier University. After spending many years at Procter & Gamble, Best Foods, Pillsbury, Coca Cola and Robin Hood, Lidia decided to pursue her passion for consumer insights. Read More »

An experienced moderator with training in advanced and creative moderating techniques as well as medical moderating, Lidia brings warmth and friendliness to help respondents open up freely. Her specialty is optimizing concepts, innovating products and strategizing difficult brand positioning.

In her spare time, Lidia enjoys spending time with her husband and 2 active young boys in the outdoors at the family cottage. Her passions include travelling, cooking and cycling. Hide this content.

Anke Bosme

Anke Bosme, Quantitative Research Director
For Anke, every research project provides a new and exciting challenge, a puzzle to be solved. Anke has a Ph.D. degree in Environmental Psychology from the University of Toronto. She started her marketing research career in the Business Development department at Bell Canada. Following many moves throughout the BCE organization as a senior B2B and consumer marketing research manager, Anke continued her career as a quantitative research consultant. Read More »

Anke's strengths lie in her ability to break down complex business goals into a pragmatic research design and respondent-focused survey questions. She enjoys analyzing quantitative survey data and finding the nuggets that will provide insights and actionable solutions.

Taking benefit from the freedom offered by the Internet, Anke lives the life of a nomad. During the winter she lives in BC, where she enjoys downhill and cross-country skiing; spring and fall are spent in Toronto and the relatively flat and very green country side pulls her to Prince Edward County for biking in the summer. Hide this content.

quote I have conducted many projects with the Pulse Group in a wide variety of packaged goods categories and always found them to be thoughtful, strategic, thorough, flexible and Client-oriented. I would highly recommend Lidia and her team to help sort out strategic issues your brand may be facing. quote - Yvonne Hiemstra, whY Marketing