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Pulse Group Inc.

strategic insights. optimized ideas.

Our Team

Lidia Vetturetti

Lidia Vetturetti, Principal
Lidia brings a love of marketing and consumer strategy to every project she tackles. She started her career in packaged goods marketing after graduating with a Business Administration Degree from Wilfrid Laurier University. After spending many years at Procter & Gamble, Best Foods, Pillsbury, Coca Cola and Robin Hood, Lidia decided to pursue her passion for consumer insights. Read More »

An experienced moderator with training in advanced and creative moderating techniques as well as medical moderating, Lidia brings warmth and friendliness to help respondents open up freely. Her specialty is optimizing concepts, innovating products and strategizing difficult brand positioning.

In her spare time, Lidia enjoys spending time with her husband and 2 active young boys in the outdoors at the family cottage. Her passions include travelling, cooking and cycling. Hide this content.

meghan houlihan

Meghan Houlihan, Research Manager
Meghan graduated from the University of Western Ontario with a passion for marketing and media trends. After starting her career in the financial marketing world, Meghan decided to pursue her interest in consumer insights and product innovation. Read More »

After joining Pulse in 2006, Meghan has continued to grow and learn. She is trained as a moderator and currently specializes in shopper insights. Her gift of gab, helps her uncover a more personal level of comfort with respondents.

Meghan also loves a challenge and gets no greater pleasure than uncovering strategic nuggets from the research she does. Every project is greeted with enthusiasm and energy.

When not working, Meghan is an avid socialite. She has a love of animals, the arts and good food. If she's not walking her dog along the beach, she is entertaining her friends and family. She has a love for travel and is always planning her next destination. Hide this content.

susan holmes

Susan Holmes, Research Manager
Susan is an experienced researcher with a head for quantitative solutions and heart for qualitative insight . She has an undergraduate degree from Queen's University and an MBA from the Schulich School of Business. Susan has over 15 years of consumer research experience and has worked on both the supplier and client side. Most recently she has spent a number years working in consumer insights and strategy across a broad range of categories for Nestle Canada. Read More »

Susan is the newest member of the Pulse team. Her main focus is designing and managing idea optimization and custom quantitative solutions. She always looks forward to uncovering the insights and stories hidden within the data. Susan is also a trained facilitator and leads brainstorming and strategy working sessions.

Susan has a love of the outdoors and has shared wonderful adventures with her husband and three daughters – from skiing in the Rockies, biking in Tuscany, kayaking in Georgian Bay to sailing across the ocean. Hide this content.

Anke Bosme

Anke Bosme, Quantitative Research Director
For Anke, every research project provides a new and exciting challenge, a puzzle to be solved. Anke has a Ph.D. degree in Environmental Psychology from the University of Toronto. She started her marketing research career in the Business Development department at Bell Canada. Following many moves throughout the BCE organization as a senior B2B and consumer marketing research manager, Anke continued her career as a quantitative research consultant. Read More »

Anke's strengths lie in her ability to break down complex business goals into a pragmatic research design and respondent-focused survey questions. She enjoys analyzing quantitative survey data and finding the nuggets that will provide insights and actionable solutions.

Taking benefit from the freedom offered by the Internet, Anke lives the life of a nomad. During the winter she lives in BC, where she enjoys downhill and cross-country skiing; spring and fall are spent in Toronto and the relatively flat and very green country side pulls her to Prince Edward County for biking in the summer. Hide this content.

quote I have conducted many projects with the Pulse Group in a wide variety of packaged goods categories and always found them to be thoughtful, strategic, thorough, flexible and Client-oriented. I would highly recommend Lidia and her team to help sort out strategic issues your brand may be facing. quote - Yvonne Hiemstra, whY Marketing